Max (formerly Leumi Card) is Israel's largest non-banking financial institution, offering Visa and Mastercard credit card issuance, payment processing, and credit solutions. Founded in 2000 as a subsidiary of Bank Leumi, it was sold to Warburg Pincus in 2019 and rebranded as 'Max'. In 2023, Clal Insurance acquired Max for approximately NIS 2.47 billion (~$687M). The company employs over 1,600 people and operates from its headquarters in Bnei Brak.